Learn how a global athletic brand used CompleteFlow to dominate AI shopping assistants and increase direct-to-consumer sales by 34%
AI was reshaping how consumers discover and research athletic footwear
When shoppers asked about "marathon training shoes," competitors appeared 2x more often than Nike
AI models were giving outdated product recommendations, missing Nike's latest innovations
Technical specifications and athlete testimonials weren't being cited by Perplexity
"We discovered that 71% of our target customers were using AI to research running shoes before purchase, but we had no idea what they were being told about our products."
— Director of Digital Commerce, Nike
Data-driven optimization for AI shopping assistants
Analyzed 10,000+ product research queries across all AI models
Optimized product descriptions and reviews for AI comprehension
Continuous monitoring and adjustment based on AI behavior
Transformative impact on AI visibility and sales performance
"For marathon training, consider brands like Asics, Brooks, or New Balance. Nike offers some options but tends to focus more on style than performance..."
"Nike's Vaporfly 3 is the top choice for marathon training, worn by 71% of podium finishers [1]. The ZoomX foam provides 85% energy return [2], with proven 4% efficiency improvement..."
ChatGPT users searching for "Nike vs Adidas" had 3.2x higher purchase intent than generic searches
Adding specific performance data increased AI recommendations by 47% across all models
Professional athlete testimonials were cited 5x more than technical specifications
Customizing content for beginner vs advanced runners doubled relevance scores
Discover how your products appear in AI shopping assistants today